Market Segmentation and Consumer Buying Behaviour

Market Segmentation and Consumer Buying Behaviour Market segmentation is the division of the market into segments which a specific group of people help to require all that the consumers need. The Geographic,Psycho-graphic and life-style,Behavioural and Demographic which is the most important basic of segmentation are the four types and basics characteristics that market segmentation is based on. Also the consumer behaviour is the positive or negative reaction for the products of the marketing. Introduction Market segmentation is the divide of the market into sections, like an orange, in which all segments are linked but every segment has its own shape. The companies can be international by making foreign purchases, like British consumers buy Italian dresses and shoes. Market segments also, are an important part of marketing because a market consists of customers with similar needs and for each market segment there is a different marketing plan. MARKET SEGMENTATION A product is targeting a specific group of customers or a marketing mix of market segments. It is the companys responsibility to ensure that the product satisfy the needs of the customers in that target group. Every market segment can transfer a target market for an obstinate, and could require a special marketing mix if the firm is to use it successfully. As the companies know, segmentation allows for fast response of changing market requirements, improved analysis of competition and to efficient strategic planning. The purpose of segmentation is to find the ideal set of needs and behaviour of the targeted customer. The basis for segmenting markets depends for the five several ways in which a market can be segmented: Geographic This is the segmentation where the market is divided into groups based on where they live or where the customers are located. Do they live in the countryside or in a big city? Demographic Demographic segmentation is the most basic and the most popular type of segmentation. The groups of customers are chosen based on the following criteria: Age: the broad groups who may because of their age show distinct purchase behaviours. Is she/he a child? A teen? An infant?Is this product appropriate for our costumers age? Gender: Different sex of human. Is our customer a female or male and the product is made for men or for women or both? Life-cycle stage: Young, old, single, married, occupation, number of children. Social class: social class is an important one because these groupings seem to give reliable indicators of separate consumer mental state and needs .What is the social status of our consumer? Are they poor or rich? Life-style: Differences by character of a person, behaviour, habits, opinions and interests. For example women dresses is a product that is marketed based on demographic segmentation. The cause for this product is that it is made for women and the marketing mix is made up of groups of women of different ages. Another and particular example is the advertisement for the perfume The One by Dolce and Gabana. This perfume is very classy and fantastic and 4 when the women wear this perfume feel like a star and a true diva! You can find it in fashion magazines and this is due to the fact that it has a good price and is not very expensive and hence every woman can buy it. Psycho-graphic The way in which the customers react Behavioural Economic and social characteristics of the customers. Do they find the product good or bad? How do people behave? CONSUMER BUYING BEHAVIOUR Consumer behaviour is the positive or negative response for the products of the marketing when they like or dislike the product and if they pleased or displeased with that product. Consumer all the time has many motivations and this is the serious reason that is a payer and a buyer . The consumer needs to be completely happy and satisfied with the old and new requirements. At the same time all shoppers to complete their needs,without to realize they take a risk for dissadisfaction when buying a product,so must be carefully and to be sure that the product is safe. The consumers must to be alive because is the most important key for each company to live and success. Without consumers the companies can not handle their business and lose their jobs. The suppliers have to find a nice way to keep the consumers satisfied and want to buy again and again for the same supplier the products and to say to friends, a related good impressions to buy from the supplier. Allegiance customers are the people that they will help and give suggestions to the suppliers when they will have many problems and not really good and easy times at the company. Also can help the company to be more higher and improved the goodwill for the supplier organisations version. Certainly the essential part of the solution between loyalty and current consumers is more serious and important from the banks. Some of the private effects on consumers behaviour is the personality. Personality : each human has her/his own and separate way to think and have her/his personality. Is an inclusive idea which contains characteristics and calculate how the person appreciate to his/her to conditions and would be capable to know to sign in own behaviour. References Internet websites: http://www.themarketingprocessco.com/marketing/market%20segmentation/market_segmentation.htm http://www.bizrate.co.uk/perfumeandcologne/oid511115165.html BOOKS: The Chartered Institute of Bankers, (1996) Strategic Marketing Management, London. Wilkison, R. , Curtis, B. , Curtis, S. , Jones, C. , Morgan, B. , Norman, J. and Sykes,G. (1994) Business Studies an introduction to management and business studies , Meinemann Publisher Ltd. , Oxford. 9 Bibliography http://www.learnmarketing.net/consumer.htm http://www.kowthis.com/principles-of-marketing-tutorials/consumer-buying-behavior/

A Strategy To Reach The Unchurced Essay

Jesus commanded us to go and tell. The passage in Matthew 10 gives us words of conviction, instruction, preparation and finally expectation. We need to absorb this and as we do I believe that it will become clear what we are to do. And ways to reach the unchurch is making strategy. There are many church now answering the call to reach the Unchurch but to how to reach it we will find in the next paragraph. Giving Time The strategy of Sunset Presbyterian Church take the time needed to keep their circle of unchurch friends. Feil states, â€Å"I think everyone on our pastoral staff places a high priority on giving our people the time and the freedom to maintain their connections with their workplace, their marketplace, with nonchurched neighbors and friends. That is a high priority for us. They have to keep that circle of influence, that network of friends. We try to communicate clearly that we want to partner with them in reaching those people for Christ. And the primary way we want to partner with them is make our church a place where those people can come. Not just for some special evangelistic event but any Sunday and to any program or ministry. † (Feil, 2001). Start New Ministry The American Missionary Fellowship(2006) develop new ministries in every community possible using our new evangelistic tool, the Learning Community. A Learning Community is an evangelistic effort to bring together unchurched people with common interests in order to study the Bible and to equip lay teachers/leaders. Start New Bible Study Groups The LifeWay Church Resources ( 2005) Churches will be able to accommodate new people and the return of non-attending members primarily by enlarging the tent (Isaiah 54:2-3) of its open groups strategy through the expansion of its Sunday School ministry. These groups and classes usually are designed to target persons who ordinarily do not participate in church; many of these new units become the entry point for unchurched persons into the church and a relationship with Jesus Christ. This training will also help focus on the need and opportunities to start new churches in locations where people are not being reached by existing churches. Reaching people in crisis One factor is certain about the leaders of these churches that reach the unchurched: they are highly creative in their attempts to reach the unchurched. A Baptist church in West Virginia has a hospital ministry to new mothers, an attempt to reach these young families in their â€Å"positive crisis. † A West Coast Evangelical Free Church has reached more unchurched through its crisis pregnancy ministry than any another approach. And a Wesleyan church in the Midwest offers its beautiful sanctuary to prospective newlyweds at a very modest fee — but only if they agree to four sessions of premarital counseling. The lesson is clear: the unchurched are more likely to seek a church at a point of crisis. Innovative churches have discovered ways to have a presence in these crisis moments. ( Rainer,Thom S. ) Welcoming Atmosphere Creating a welcoming atmosphere by encouraging everyone, including the pastoral staff, to wear â€Å"stick on† name tags. They also pass a â€Å"Friendship Register† down the aisle each week, allowing members and visitors to sign in. Visitors usually sign-in this way, first, in order to let themselves be known. Visitors are also invited to identify themselves in the public worship services by simply raising their hand so that the ushers can give them a tape and brochure. â€Å"Our regular people know that the reason we are asking people to raise their hands is so they can identify them,† explains Pastor Feil. â€Å"I have had many first time visitors tell me that when they raised their hand three or four people around them said ‘hello, I’m so and so, who are you and welcome, we’re glad you are here, can I answer any questions. ’ So, they have been greeted as a result of that. That has worked for us. † (Barbara Feil. 2001). Reaching the unchurched through quality childcare â€Å"Parents today want the best for their children,† said an independent Baptist pastor from Louisiana. â€Å"It is amazing how much they care for the spiritual well-being of their children but neglect themselves in this area,† he said. â€Å"We decided to allocate heavy dollar resources into updating our preschool and children’s wing. Boy, has it paid off! We’re now reaching many of these young families who have no church background,† he exclaimed. ( Rainer,Thom S. ) Reaching through Shepherding and Discipleship Throughout all the ministries the focus is on shepherding and discipleship—the whole culture is aimed at this process. Feil states, â€Å"From the time someone becomes a believer here at Sunset the rest of what we do is aimed at that, to help them grow in their faith. That’s what we are concerned about, that everyone grows in his or her faith. So the purpose of every ministry, across the board, is to help disciple people. † (Barbara Feil. 2001). Focus Evangelistic Efforts on Children and Youth The Central Church † don’t neglect the adults,† said a nondenominational church pastor from Minnesota, â€Å"but we have seven specific ministries a year designed to reach teens and children. † More than one-half of the pastors indicated that their churches had specific strategies to reach children and youth, the largest unchurched group in America. ( Rainer,Thom S. )

The Foolproof Term Paper Essay Help Strategy

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Free Online GED Testing and Resources

We do so much online today that it seems natural to expect to be able to take the GED test online, too. Can you? Nope. There was some confusion when, in 2014, the GED test became computer-based. You now take the GED test on a computer, but not online. Theres a very big difference between computer-based and online. You can find free practice GED tests online in several places, but when youre ready to sit down for the actual test, you need to take it at a certified testing center, in person. The good news is that they are all over America, even in the smallest communities, so chances are very good that there is one near you. Google Adult Education in your town or city, or look it up in the phone book, if you still have one. So what kinds of GED prep resources can you find online? Plenty! Online High Schools - Thumbs Up or Down? Many people choose to attend an online high school. Are they safe? Some are. Youll need to do some serious homework. Its especially important to be sure the school you choose is accredited. What does that mean? Learn why  accreditation is important  before you sign up for any online high school. Online Prep If you just want some help prepping, and arent interested in signing up for a school, there are plenty of places online that offer lessons and practice tests. We list several of them in this article, Free Online GED Practice Tests and Free GED Classes. Remember that most communities, whether small or huge, have literacy councils that offer free tutoring for adults and children in many, many subjects, including GED, English, math, reading, and pretty much anything you need help with. Ask. If you have trouble finding them, check with the local newspaper. Theyll be sure to know. Studying for Your GED at   Home Earning a GED can be embarrassing, so many people choose to study at home, and now that there are so many resources available on the Internet, studying at home is so much easier. We have some tips for you in this article, Ways to Study for Your GED/High School Equivalency Diploma at Home Scams There are a lot of scams out there, and the people running them are pretty heartless. Please do not fall for offers that claim you can take the GED test online. Theyre all scams. They want your money, lots of it, in exchange for a meaningless piece of paper. Dont think employers or schools will fall for these fake certificates. Theyre smarter than that. So you will have lost good money and gotten absolutely nothing in return. Earn your GED the right way and be proud of it. And remember, you must take your GED test at a certified testing center, in person. Find a center near you by going to your states GED website or to the GED Testing Service.